Bragging

Setting: The family of four is in the minivan passing in front of the Walmart corporate HQ sign. There is a large, ever changing set of red LED numbers at the base of the sign. Max is trying to read the number.

Max: "369 million..."
Mom: "Max, that is actually Billions. That's a really big number isn't it? That number is the amount Walmart saved their customers this year over shopping and other retailers."
Emma: "Mom, that's bragging."
Mom: "Emma, you are right. Walmart is just trying to show how much they've helped people by saving them money."
Emma: "I understand what you are saying, but it's still bragging."

Note: This 6 year old is apparently not destined for the world of Marketing.